Colian

Task

We were distinguished with an extremely interesting cooperation offer – in order to create products based on the newest market trends, based on production capacity of factories, in cooperation with the multidisciplinary team of the client. We used market observations from Mintel research reports and reports published during the biggest nutrition fair in the world. We selected perspective trends and used them, together with needs of the clients, in order to propose new product types and new packagings.

We divided innovations into those related to packagings, the shape/form/taste of the product and its functional characteristics (e.g. a reusable packaging becoming a child toy).

Our work included virtually the entire range of packagings and products: jellies, confettos, chocolates, chocolate boxes, special chocolate boxes, cookies, sweet and fit snacks.  The smile of a gourmand did not leave our face during the design process, even for a moment.