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Infertility treatment clinic brand rebranding
To create an efficient strategy, refreshing the brand image and creating of a cohesive communication system for and infertility treatment clinic brand.
We made slight changes to the typographic form. The sign ratio was improved (the name and the symbol remained unchanged). The descriptive form was moved outside the logotype and we changed the content itself – the content under the previous signed was changed to , directly communicating the subject of the action.
We have developed a Sign Book for Invimed, comprising a set of instructions related to the correct use of the sign and a BrandGuide outlining the rules of use of all KeyVisual elements.
We prepared a set of clear icons used in communication with the Patient. It matches the current trends, as we observed a return to “image writing” caused by message overload.
We wanted to evoke emotions creating the new brand image. Being a parent is one of the biggest adventures and also one of the biggest reason to be happy. This is why we focused on presenting positive emotions of having children instead of communicating a problem (the inability to have a child). The image photos show elements of human bodies (of the parents and of children), purposefully avoiding faces – thus building the feeling of privacy. Infertility is often perceived as a reason to be ashamed.
We have designed a new website, including an appointment booking system. The website was based on patient needs and guided the patients via different paths, depending on an online diagnosis.
During the campaign, we have performed online PR actions (presence on parenting websites) and intensive campaigns on Facebook and in Google Ads. Our competences included campaign planning and advertising form design.