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Brand lifting of a dynamically growing logistics company
To create a unique brand on the logistics market? That was quite a challenge. In strict cooperation with the owner, we have prepared strategic assumptions, brand identity and designed unique architecture of the main brand and of sub-brands. The project was comprehensive and included internal, external identification and digital communication.
The Key Visual concept for the brand was inspired by the Renault F1 team. At the concept level we have concluded, that features of F1 teams (precision, time coordination, teamwork, perfection) are an ideal representation of how Marathon International Logistics works. Starting from this idea, we developed it on the visual level, with functional designs (e.g. driver outfits) or office space marking.
We organised a photo shoot session of the spaces, the team and the fleet for the purpose of designing promotional materials and the website. The session resulted in over 300 photographs representing the company potential. In terms of execution, the session was difficult and the photo shoot itself took 4 days to complete. Photo preparation for exposure took 5 more working days.
The website was clearly business in nature. We built it using WordPress because of the unique friendliness of this technology in continuous work with content. We have created 4 language versions, an extended HR module and an interesting form of key presentation of company information.
Elements we designed became an inspiration for marking the newly built logistics centre and the petrol station. We have also created multimedia and offer presentations comprising the sales basis for the company.