Marathon International Logistics
Brand lifting of a dynamically growing logistics company
Task
To create a unique brand on the logistics market? That was quite a challenge. In strict cooperation with the owner, we have prepared strategic assumptions, brand identity and designed unique architecture of the main brand and of sub-brands. The project was comprehensive and included internal, external identification and digital communication.
Key Visual
The Key Visual concept for the brand was inspired by the Renault F1 team. At the concept level we have concluded, that features of F1 teams (precision, time coordination, teamwork, perfection) are an ideal representation of how Marathon International Logistics works. Starting from this idea, we developed it on the visual level, with functional designs (e.g. driver outfits) or office space marking.
The photo session
We organised a photo shoot session of the spaces, the team and the fleet for the purpose of designing promotional materials and the website. The session resulted in over 300 photographs representing the company potential. In terms of execution, the session was difficult and the photo shoot itself took 4 days to complete. Photo preparation for exposure took 5 more working days.
The website
The website was clearly business in nature. We built it using WordPress because of the unique friendliness of this technology in continuous work with content. We have created 4 language versions, an extended HR module and an interesting form of key presentation of company information.
Space marking
Elements we designed became an inspiration for marking the newly built logistics centre and the petrol station. We have also created multimedia and offer presentations comprising the sales basis for the company.
Contact Us
Call us
Poznań:
ul. Zwierzyniecka 3
+48 722 030 040
Visit us
Poznań
ul. Zwierzyniecka 3
Warszawa:
ul. Franciszka Klimczaka 1
(Royal Wilanów)
Company's data
Show Service
NIP: 779 234 85 08
KRS: 0000320792
REGON: 300995143
ul. Zwierzyniecka 3
60-813 Poznań