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Launch of a new energy drink brand
The new PowerDuck energy drink is a Boost Guarantee. One has to stand out in this extremely competitive segment – mainly with the brand idea. We were responsible for creating the communication concept for the brand (excluding the name), brandface selection, packaging design, POS materials, event identification, the website and social media.
We managed to invite the current KSW Champion, Borys Mańkowski, to cooperation. We relied on his current recognizability in our selection (just before the fight with Mamed Khalidov) and on his extremely positive reception (he is an extemely nice, liked and happy person).
We have created the visual concept of the website in tight relation to product presentation and its ties to the brandface – Borys Mańkowski. The website was a strictly image-based one, with an extended news module related to sponsored MMA galas.
We have organised a photo shoot session with Borys Mańkowski for the purpose of POS materials and the website. Photos taken in motion, in a specific climate, “adding the punch” were really enjoyable.
As a part of brand support, we have prepared a full package of materials supporting product sales at the point of sale, i.e. wobblers, till displays, flyers and flags.
We have also designed a full package of materials branding the location during events, including: refrigerators, hostess outfits, cars, exposure walls and flags.