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STRATEGIC CONSULTING Branding PACKAGING

PowerDuck

Launch of a new energy drink brand

Branding

The new PowerDuck energy drink is a Boost Guarantee. One has to stand out in this extremely competitive segment – mainly with the brand idea. We were responsible for creating the communication concept for the brand (excluding the name), brandface selection, packaging design, POS materials, event identification, the website and social media.

Brandface

We managed to invite the current KSW Champion, Borys Mańkowski, to cooperation. We relied on his current recognizability in our selection (just before the fight with Mamed Khalidov) and on his extremely positive reception (he is an extemely nice, liked and happy person).

The website

We have created the visual concept of the website in tight relation to product presentation and its ties to the brandface – Borys Mańkowski. The website was a strictly image-based one, with an extended news module related to sponsored MMA galas.

The photoshoot session

We have organised a photo shoot session with Borys Mańkowski for the purpose of POS materials and the website. Photos taken in motion, in a specific climate, “adding the punch” were really enjoyable.

POS materials

As a part of brand support, we have prepared a full package of materials supporting product sales at the point of sale, i.e. wobblers, till displays, flyers and flags.

Events

We have also designed a full package of materials branding the location during events, including: refrigerators, hostess outfits, cars, exposure walls and flags.

Contact Us

Call us

Poznań
+48 723 050 040

Warszawa
+48 22 223 66 32

Visit us

Poznań: Grunwaldzka 52

Warszawa:
ul. Franciszka Klimczaka 1
(Royal Wilanów)

Company's data

Grunwaldzka 52
60-311 Poznań
NIP: 782 241 32 81

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