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Launch of a car rental chain
Development of a cohesive visual identification system for a car rental chain planning expansion onto foreign markets. Preparation of a new logotype, a KeyVisual design, designs for utility, promo materials, signage elements for offices at airports and cohesive standards for the Rentis brand.
We wanted to include several different information types in the graphical sign: association with renting (collecting and returning), and the arrow inscribed inside a circle is a nod to a car speedometer. “Smart way to rent a car” is a strong and simple message – rent a car in a wise and economic way.
In the visual / photographic layer, we wanted to show various situations related to car travel and to related, positive emotions. In the verbal layer, on the other hand, we included 3 key features SIMPLY, SAFELY, FOR LESS.
SIMPLY – with maximum simplification of our offer and procedures.
SAFELY – we want the peace of mind for people travelling in our cars, we want our customers to feel and be safe.
FOR LESS – we offer the highest standards of vehicles and services, at the same time being less expensive than foreign companies.
With drawing the attention of the biggest number of potential customers in mind, we created a package of utility and promotional materials, appropriately prepared, cohesive and adapted to the needs of Rentis offices. We have designed i.e. flyers, all information elements related to car rentals (e.g. a flyer tag, a logbook case, a “first aid” flyer), promo materials, such as banners and billboards.
We have developed a set of materials related to point chain identification (staff outfits, internal signage, such as flags, totems ceilings, semaphores and internal flyers, office interior designs). Our work included points in Poland and abroad.
We have designed and implemented a website, including a multi-criteria car booking system. This system enable car collection and returns at various locations throughout Poland (over 88 at the time). It was integrated with a multi-currency payment system and with booking systems. The scope of our competences also included a social media strategy preparation and its implementation.