Whiskey in the Jar

Branding

The brand lifting we had the pleasure to co-create with the marketing team of the client refers to the American biker style. It focuses on the presentation of main advantages of the brand, namely original jars, extremely tasty food and friendly atmosphere.

Strategy, identity, brandguide

Within our competences, we co-created the brand image building strategy, a marketing plan for the restaurant chain, we planned the budget, designed some of graphical elements and prepared the brandguide for the brand.

Menu Food, Bar i Steak Book

Guests of every restaurant buy food with their eyes or as recommended by the waiters. According to the instructions of the owner, the menu had to be created to sell. Does your mouth water when you think about delicacies from the WhiskeyintheJar kitchen? If yes, it means we succeeded. We took the photo shoot session and as you may think, taking photos of food is extremely difficult. We have also created a steak book, familiarizing the guests with meat types and their characteristics.

The Manufaktura campaign

We have planned a campaign introducing a new location at Manufaktura in Łódź. It included a communication concept, designs intended for outdoor locations, field promotional actions and social media. Judge it yourself 🙂

The website

Our task was to create a website presenting the true concept climate and resulting in “hunger” of a potential guest. High quality photos, animations underlying the advantages (product quality, unique recipes) and video recorded while the chefs were at work – we used such “tools” to make the impact. Are you hungry? Drop by for a steak at Whiskey 🙂

Functionalities

– integration and inclusion of TripAdvisor reviews (current average score, rank and number of reviews)

– event module with a photo and video archive

– live music section with covers available for listening

– the career section based on staff stories

– blog dedicated to quality and characteristics of beef dishes which make WhiskeyintheJar famous

– video presentations of the menu

– jar presentation module – unique whiskey drinks, the concept of which was created by the chain owner

– table booking module

– take-out ordering module