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Brand launch of an industrial semi-ready products for industry
When designing the graphical signf or AlloyPlast, we were inspired by a chemical formula because of the business activity of the company (deliveries of raw materials, semi-ready products for the industry). We decided to give it a modern, ascetic and geometric form.
We used several characteristic shapes related to the lead motiff of the sign when designing individual utility materials (business card, letter paper, folder), e.g. the ‘equal’ sign used to write down chemical equations. We presented raw materials as “stains”, or flowing semi-ready products. We used real photographs taken at production halls.