We care about your time, leave the number,
and we will contact you.
We have executed over 300 branding projects in the recent years and we still find this activity to be fun. Use our creativity and knowledge.
We are proud to be the only Polish agency to receive three awards in the most prestigious, international branding competition Rebrand Global Award. Get inspired with the most interesting projects from across the world: rebrand.com
Branding – this is a magical word in our vocabulary, it means a thoroughly considered process of building brand signals and features in order for the brand to be successful on the market. Branding usually includes the following action types.
We decided to present you our work and tell more about it using a few selected examples:
Brand launch – start-up branding
Dedicated to FMCG companies/brands, start-up organisations or enterprises with limited budget.
We focus on creation of a creative branding, distinguishing itself among the given market segment. The scope of works is usually narrow.
12-15.000 PLN netto (a graphical sign, the basic sign book and information material for the brand, excluding website, as a standard).
Brand lifting – we upgrade, but not change
Intended for any business, both B2C and B2B. The key factor are the decision makers feeling the need of changes. We take care of the rest.
Strategic creation of a brand identity, a graphical sign and computer visual identification system (depending on the needs, space marking, fleet and digital marking may be included)
min. 30.000 PLN netto
(depending on the number of creative lines)
Brand rebranding – the expected change of places
For businesses undergoing an ownership change.
Brand status analysis, owner vision understanding, development of positioning scenarios and brand identity, name creation, graphical sign (logotype) creation, preparation of visual identification elements (including buildings, interiors, POS materials, digital, social media). We implement eCommerce solutions and mobile applications.
min. 50.000 PLN netto
(depending on the number of scenario lines, scope of tasks within the project, number of studies).
We study experiences of the brand and its current situation. If the brand has available studies performed by a third party, this is great news, if not - we perform the study ourselves. We define brand needs at this stage and specify elements, which should remain untouched.
Together with the customer, we select several key competitors (sometimes the customer expects to analyse all competitors) and evaluate signals from competitive brands, and their communication levels. If we see positives, we indicate them as good practices.
We build several brand positioning scenarios after the lifting. We describe them, visualise initially (“helped” with reference projects, drafts) and indicate differences. The client selects 1-3 scenarios, optimally.
Each of the selected scenarios gains colours, as we develop and flesh it out. We try to find as many elements differentiating individual concepts as possible. Thus, the client receives unique positioning on the market.
At this stage, we develop a comprehensive concept for the brand, with unique positioning. Each scenario is presented with a new (or lifted) logotype, with colour palette selected depending on the lifting depth, presentation of the KeyVisual of the brand, namely a unique graphic concept and presentation of the concept using selected promotional materials.
We transfer the concept onto a functional platform. We select the colours (CMYK, RGB, RAL, Pantone) and prepare proofs. We define all information related to the use of the graphical mark in the Book, as required for other agencies and businesses.
Basing on an accepted Key Visual, we prepare a set of materials tailored to the needs of the customer. FMCG products have other needs (we usually focus on the packaging, larger packs, the POS, the website and social media) than a commercial company (space marking, eCommerce, website, promo and campaign materials). We advise for and against. All depending on the needs.
Intellectual property rights / patent attorney
Fair stall / interior execution