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Rebranding, website and eCommerce for a power tool wholesale store
Enexon is a chain of power tool wholesale stores, a member of the Wurth Group for which we have executed a project including i.e. Creating a name, a graphical sign, full visual identification, website and projects implementation, design and execution of commercial points.
Thanks to effective cooperation with the team of the client, this project were awarded during the prestigious Rebrand Global Award 2020.
We have gone through the modelling process (using a clickable prototypes), modelling in accordance with “mobile first” rule and implementing with taking into account the necessity to adaption to the website positioning (SEO) requirements. Building the local wholesalers position required to build 33 subpages of the commercials points. When executing the website, we wanted to break with the low design level in the sectior and to keep conceptual consistency with the Key Visual of the brand, which was created earlier.
When designing the utility elements, we were putting the cohesion in a graphical layer and the verbal message of the brand on the first place, taking care of transmission the information was on the second place. Crucial element in our work is understanding the needs of the terminal client and presenting the information in clear and comprehensible for this client way.
We have performed local visit and dimension of 33 warehouses throughout Poland. Based on the information that we obtained and interviews with traders and clients, we created an exemplary wholesaler concept. Our work included internal, external signage, production and assembly of furniture.
Wholesalers concept was based on connecting the OSB panel with characteristic elements in the sector (e.g. designer wall build with metal elements, which were protecting electrical installation). On the one hand, the OSB gives interiors raw and “home-grown” character, on the other hand its one of the most designer material. Owing this combination we obtained curious result without high manufacturing costs.
We created mobile and desktop graphic designs set in Magento 2. technology for developed eCommerce integrated with ERP and PiM of the client. Within the projects, we made over 40 pictograms and selected branding photos.