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Polmed

rebranding of a medical brand

TASK DIAGNOSIS

Development of a unique brand image, distinguishing POLMED among its competitors. Creation of an additional logo as an element warming the brand image.

TREATMENT EFFECTS

We developed a unique corporate identity of the fastest developing network of medical centers in Poland.
We used a compilation of Polmed and Superman logos. The combination identifying the brand with the strength, care, and speed of a superhero.

MEASURABLE BENEFITS

RECIPE FOR SUCCESS

Rebrand 100 - Global Awards 2012

Our complex, consistent, and original approach towards the Polmed brand identity project constituted the basis for the award of a special distinction for our work.
The REBRAND™ jury appreciated thoroughness and professionalism of our analyses, marketing research and designs. Work on the creation of a unique brand identity was completed with well-deserved success which was expressed by the award we received - Global Award 2012.

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