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Lifting of a legal office included in the TOP 10 ranking of best law companies in Poland.
To create a unique visual identification of the Legal Office brand, while retaining its position built over the years – market trust, excellent customer reviews and reputation of one of the best law companies in Poland.
Before the next stages of work, we made a decision about the “evolutionary” name change of the office, thus re-designing the logotype.
As the Sójka Maciak Mataczyński legal office is very easily recognised on the market – we decided to use this fact and implement an evolutionary change – using the existing office logotype Sójka Maciak Mataczyński, we created the SMM Legal logotype – with an intermediate form relying on description.
The new name is not only short – and thus much more functional, but also plays a strategic role – leaving the naming based on partner surnames behind and granting a more “English” sound – thus building the image of a large legal office with international presence.
We decided to underline the hard, uncompromised nature of the office by combining a classic representation of a lawyer with symbolic attributes related to a hard sport, such as rugby – creating a unique image of SMM Legal, making it stand out from the competition.
By using subtle details – such as mimicry, pose and gesture – we wanted to achieve the effect of an ideal hybrid of professionalism and fighting, relentless posture – typical for SMM Legal. We cooperated with the photographer Agnieszka Szenrok during a photo shoot session, with staff of SMM Legal as its participants and models. We can proudly say here that the lawyers of SMM Legal acted like real models.
We have designed a set of ephemera for the office, conference materials and worked on .ppt presentations, preparing utility templates intended, respectively, for presentations of the following:
– office offer,
– case studies for individual cases,
– training content.
We have created a library of icons, slides and “semi-ready products”, or presentation templates, facilitating work of the lawyers. This could result in more effective work of the office team.