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Joinery manufacturer brand launch
The furniture factory operating since 1993 changed its owner. The new strategy includes a completely new launch – which gave us the opportunity to develop a new communication strategy, a new name, sign and a comprehensive visual identification system.
Our client assumed the importance of showcasing the skills of the extremely experienced team of joiners and the Premium skills. We have designed graphical elements based on wood structure, providing us with a pattern distinguishing the brand on the market. The colour combination is not accidental, either – dirty gold and added purple add prestige to the brand.
In addition to utility material, we have designed and implemented a website. It was not difficult in technical terms, but we wanted to achieve the effect using visual measures. We presented moving gif images, videos and animations. We tell the story of the brand and showcase its production capacity.