The school authorities wanted to maintain the current number of students and acquire new ones in the future. Therefore, it was important to create a new, exceptional, and comprehensive corporate identity system of the school which offers practical knowledge and skills.
The new logotype was presented in the form of a typographic stylization functioning as a separate graphic element. Thanks to such an enlargement such messages as the prestige and significance of the school are strongly communicated.
A triangle taken from the School’s signet constitutes a permanent, characteristic layout element.
The signet triangle serves as the basis for graphic symbols – sub-brand logotypes.
The signet alone (without a typographic logotype form) may be used for symbolic identification of the school’s materials – for example as a “seal” on commemorative cards.
We created the Corporate Book defining clear rules for the corporate identity of the brand.
The main theme of the corporate communication is a road. A road is understood as a symbol of pursuing goals, going to a desirable place, and at the same time, directly associated with transport, logistics, searching for an optimal route and covering a distance.
A characteristic feature of usable and promotional materials is a fixed layout of a logotype and necessary data. Thanks to that we created an effect of coherence and transparency of all materials.