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Brand lifting of a plastic product manufacturer
Canexpol has cooperated with the German market, in the field of plastic products for agricultural users, for over 40 years. We have designed a completely new logotype, a comprehensive visual identification system, utility materials (catalogues, presentations, .pdf), a website for the company and organised a photo shoot session.
The creative concept of the sign was based on a simple, geometric presentation of the “ready product mould”. The copper colour combined with the graphite background composes well together with the modern nature of production processes and with the “German” company organisation system. We have also developed the brand slogan “We form in plastics”.
Our promotional materials are intended to underline the brand nature and its prestige (based on many years of experience, effective processes and the best machinery). The brand never forgets about its staff, which became exposed in promotional materials and are a key asset of the company.
The website was the de facto business card of the company, but it was executed according to the current trends of website design. We have gone through the modelling process (using a clickable prototype in FIgma), developed the content, prepared the graphical designs and supplemented it all with photographs.
Poznań
+48 723 050 040
Warszawa
+48 22 223 66 32
Poznań: Grunwaldzka 52
Warszawa:
ul. Franciszka Klimczaka 1
(Royal Wilanów)
Grunwaldzka 52
60-311 Poznań
NIP: 782 241 32 81