Stiegelmeyer
Medical brand rebranding
Task scope
The main objective of our work was to inform about the permanent merger of Stolter with the Stiegelmeyer Group. The new brand is one of the oldest European manufacturer of medical furniture and hospital beds. Because of the change of market situation, the company decided to re-brand the brand in Poland.
Analysis and strategy
Together with the client, we have organised a cycle of workshops and studies (both among the clients and the staff). We thus obtained reliable information about what message and which elements of brand communication should be retained and which ones can be easily changed.
Creative change
On the basis of information obtained from the analysis, we created a distinguishing brand identity and a signal set (logotype, colour palette and the KeyVisual of the brand). We have also created a visual identification set and a set of information materials.
KeyVisual
By designing the KeyVisual (or a set of graphic signs unique for the brand), we directly referred to the brand style in Germany. We used the set of cold colours underlining brand prestige and reliability. The visually reserved elements were warmed up using photographs and recommendations of patients using medical furniture of our manufacturer.
Infographics
We have designed infographics as elements depicting the growth of Stiegelmeyer group over the years. We used the infographics to show the advantages, simplified the message and ordered the large amount of information.
Video
We created a very short, suggestive video depicting the name change and underlining the strength of Stiegelmeyer Group.
The results
The transparent action informing the sector and the customers about changes to Stolter structure and its merger with the Stiegelmeyer Group. Work on the project was concluded with implementation of a cohesive, uniform visual identification system of the combined businesses.
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Poznań:
ul. Zwierzyniecka 3
+48 722 030 040
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Poznań
ul. Zwierzyniecka 3
Warszawa:
ul. Franciszka Klimczaka 1
(Royal Wilanów)
Company's data
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NIP: 779 234 85 08
KRS: 0000320792
REGON: 300995143
ul. Zwierzyniecka 3
60-813 Poznań